TLC: SEO testing: what it is, why you might care, and how its lessons can inform us w Will Critchlow [Video]

In this presentation, Will brings lessons from thousands of SEO tests run across tons of large enterprise websites. He will cover what SEO testing is and how it works, the differences between SEO testing and the kinds of testing you may be more familiar with e.g. conversion rate and user experience testing, and show some real test results that might surprise and delight, and might change your SEO strategy.

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