How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads

Understanding Google’s Products For Cleaners | Google Analytics, Search Console, Ads & More [Video]

Categories
Marketing Analytics and Reporting

Understanding Google’s Products For Cleaners | Google Analytics, Search Console, Ads & More

In this video, I’ll provide an essential guide for cleaning business owners to leverage various Google products to enhance their online visibility and attract more customers. My aim is to demystify these tools for cleaning business owners, encouraging the use of digital marketing practices to grow their businesses!

I’ll start by explaining the importance of being discoverable on Google Search and Google Maps, highlighting customers’ habits of searching for local cleaning services.

Then I’ll delve into creating and optimizing a Google Business Profile (formerly Google My Business) as a crucial step for visibility on Google’s platforms, including Maps and Search.

I will explain the differences and benefits of Google Local Service Ads (LSAs) and Google Ads, emphasizing LSAs for immediate customer engagement and Google Ads for longer-term customer acquisition.

The role of Google Analytics in tracking website performance and understanding customer behavior is discussed, along with the convenience of Google Tag Manager for managing various tracking codes without altering website code.

I also cover the importance of Google Search Console for managing a website’s presence in Google search results, including monitoring site performance and indexing status.

Here is everything I cover in the video:
00:00 Navigating Google Products: A Guide for Cleaning Businesses
00:08 Understanding Customer Behavior: Google Search, Maps, and YouTube
01:11 Deep Dive into Google Business Profile
01:57 Exploring Google Local Service Ads and Google Ads
04:38 Leveraging Google Analytics for Business Insights
05:43 Simplifying Tracking with Google Tag Manager
07:01 Mastering SEO with Google Search Console
08:46 Wrapping Up and Next Steps

Need help booking more carpet cleaning jobs? https://bookcleaningjobs.com/

#carpetcleaning #housecleaning #cleaningbusiness

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos