USING GOOGLE ANALYTICS TO DRIVE MARKETING DECISIONS | Decoding Dental Digital Marketing | Course 3 [Video]

PDF Glossary:
https://www.dropbox.com/scl/fi/5zhbmov5i5gi058tub43s/Glossary-Terms.pdf?rlkey=kh7f5hrej52qypwll5hnuczwd&dl=0

Course 4:
https://youtu.be/ptdAZjbZRFk

Welcome to Part 3 of our dental marketing analytics saga – Using Google Analytics to Drive Marketing Decisions. I’m Pete Johnson, a co-founder at Lasso MD, and your guide on this journey.

**Setting the Stage for Healthy Analytics:**
Today, we’re delving into the core of what makes your dental marketing strategies not just good but exceptional – healthy analytics. Explore why this is crucial for your practice’s success.

**Identifying Key Performance Indicators (KPIs):**
Understand the heartbeat of successful dental marketing – KPIs. We’ll identify KPIs specific to your practice and witness their impact on your performance, offering eye-opening insights.

**Understanding Dental-Specific KPIs:**
Discover key metrics that matter most to dental practices. Real-world examples will showcase how these metrics directly influence your practice’s success.

**Linking KPIs to Practice Goals:**
Align your KPIs with your broader practice goals. Learn how to turn your KPIs into powerful indicators guiding you towards your ultimate objectives.

**Glossary Terms:**
Demystify terms like CPA (Cost Per Acquisition) and UA (Universal Analytics) in the context of dental marketing. Unlock their potential to shape your marketing strategy.

**Defining CPA in Dental Marketing:**
Explore how CPA can be a compass guiding your marketing decisions, with real-world examples to illustrate its impact.

**Insight into Universal Analytics:**
Discover Universal Analytics, the superhero of data tracking. Learn how UA elevates your analytics game, providing deeper and more accurate insights into your practice.

In the final chapter, we’re bringing it all together. Get ready for actionable strategies, seamless integration, and the grand finale of our dental marketing analytics series.