SFMC Expert Interview with Sercante – Who is Marketing Cloud Growth built for? [Video]

SalesWings (https://bit.ly/3PyXQqC) Co-founder Philip Schweizer speaks with Marketing Cloud Expert and MarTech Queen Andrea Tarrell. ❤️

In this interview we learn from the Founder and CEO of Sercante, what we can expert from Marketing Cloud Growth. Her journey to building a leading Salesforce Marketing Cloud Consultancy, ISV opportunities within the ecosystem, and her POV on AI. Watch now to gain more exclusive insights.

🔍 What’s inside?

✅ Growing the third largest female led Salesforce System Integrator
✅ Sercante brand DNA and consulting approach
✅ Who is Marketing Cloud Growth built for and how they will benefit
✅ Opportunities for Salesforce ISVs growth in the future? (like SalesWings)
✅ Her POV on AI

Timestamp
00:00 Intro to Andrea Tarrell, Founder and CEO of Sercante Salesforce Consultancy
02:31 Journey to growing the third largest female lead Salesforce System Integrator
08:35 Sercante brand DNA
10:49 Marketing Cloud Expert Consulting approach
15:27 Betting on Marketing Cloud Growth
17:23 Who is Marketing Cloud Growth built for?
19:15 How will Marketing Cloud Engagement Customers (Pardot) benefit from Marketing Cloud Growth?
22:03 Is Data Cloud required to run Marketing Cloud Growth?
23:37 What are the opportunities for Salesforce ISVs growth in the future? (like SalesWings)
26:36 Andrea POV on AI
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Other great videos 📽️ Marketing Cloud:
• Sales and Marketing alignment for Salesforce Marketing Cloud
https://youtu.be/sBWQztVwXls

📨 Personalization for Marketing Cloud:
https://youtu.be/482XnjMWxpM

Follow us:
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🗓️ Book a 1:1 demo here: https://bit.ly/3P0FDC9
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About SalesWings 🧩

SalesWings empowers teams to swiftly prioritize and respond to highly engaged leads, offering a no-code lead scoring, profiling, and data collection solution through its B2B Studio. This seamlessly integrates with Salesforce, Salesforce Marketing Cloud, and Braze platforms.

SalesWings transforms marketing and sales operations with a Lead Scoring and Sales Insights Solution. We are an independent software partner for strategic marketing platforms like Salesforce CRM and Marketing Cloud, Segment and most recently Braze.
🧠Learn more about SalesWings B2B Studio for Marketing Cloud 👉 https://bit.ly/48LzY9Y

About Andrea
Andrea Tarrell is the CEO & Founder of Sercante, as well as a 17X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks.

About Sercante
Today, it’s the third-largest woman-owned Salesforce SI consulting partner touching every aspect of multi-cloud digital engagement. With consultants living across 10 time zones, the team supports small and mid-size companies along with enterprises that span industries around the world.

Our vision is a tech-driven future where real connections thrive.
Website: https://www.sercante.com/
🧠Training: https://www.sercante.com/training/
👉Follow on

/ @sercante837

Salesforce helps companies connect with customers in a whole new way with a foundation of trust, harnessing AI + Data + CRM with Salesforce Customer 360, its complete portfolio of products that unites every team around the customer on one integrated, low code platform.
👉Follow on

/ @salesforce

#sfmc #marketingcloud #leadmanagement #b2bleads #b2bleadgeneration #b2bmarketing #martech #salesforcemarketingcloud
In this video…

Interested in SalesWings? ❤️
Click to learn more: http://bit.ly/47tzp4J

Other great videos 📽️ 🤝 Sales and Marketing Alignment for Salesforce Marketing Cloud:
• Sales and Marketing alignment for Sal…
📨 Personalization for Marketing Cloud: • Personalization for Marketing Cloud |…

Follow us:
👉 LinkedIn: https://bit.ly/3uRUepU
👉 Twitter: https://bit.ly/3OlYWnu

🗓️ Book a 1:1 demo here: http://bit.ly/47tzp4J
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About SalesWings 🧩 SalesWings is an innovative SaaS lead management SaaS Solution which was founded in 2016, with roots in beautiful Switzerland. Operating at the intersection of sales & marketing, operations and analytics as registered ISV partners with Salesforce and Braze Inc.

SalesWings is powering rich sales insights and engagement data right inside CRM’s in over 20+ countries. We are industry agnostic able to scale B2B, B2B2C and D2C lead management capabilities natively in Salesforce CRM.